This workshop empowers small to medium business owners to move beyond the pressure of simply “adding AI” or “adopting AI.” Instead, it focuses on building AI-first products that truly succeed. You’ll learn how to identify and dominate niche markets by leveraging your deep domain expertise—an advantage big tech companies simply don’t have. This session will show you how to stop competing with giants and turn your industry knowledge into your greatest strength.

The workshop will cover the core principles of AI-first products, share real-world success stories, and provide a practical blueprint for creating your own.

Key Takeaways

• A clear understanding of what “AI-First” really means: building with AI at the core, not just as an add-on.
• Insights from real-world examples (“The Proof”) of how small teams (“The Underdogs”) are winning niche markets with AI by leveraging their expertise.
• A practical framework (“The Blueprint”) for building successful AI products, including principles like context-aware design, adaptive UI, and strategies to increase user trust.

Are you a hands-on SME owner feeling left behind in the AI Gold Rush? Do you feel pressured to “adopt AI” but aren’t sure how to create real impact or where to start? This session is for you. It’s ideal for established business owners who want to use their deep industry knowledge to build AI-first products that solve specific problems—rather than just chasing the latest tech trend. If you want to lay a solid foundation for a strategic AI future, join us.

Presenter

Jason Tan
Founder & CPO, Ascendnce.com

Bio:
Jason Tan is the founder of Engage AI, a globally used product with over 100,000 users. He is also a LinkedIn Top Voice and a published author. In his current role as Chief Product Officer at Ascendnce.com, Jason develops and delivers AI Co‑Founders that help SMEs scale their back‑office operations and increase business revenue. Drawing from his extensive experience—including insights from building his own successful product—Jason specialises in helping small teams transform niche opportunities into thriving product companies.

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