The Trek 100 - Trek Lawrence goes to Waterloo (Milwaukee)
Sat, Jun 07, 2025 06:00 AM - 16:00 PM
The Trek 100 - Trek Lawrence goes to Waterloo (Milwaukee)
Sat, Jun 07, 2025 06:00 AM - 16:00 PM
Overview
About this Event
The Trek 100 began as a humble charity ride to raise funds for childhood cancer and related blood disorders research. But over the last three decades, it's grown into something so much bigger. Since 1990, the ride has raised over $22 million for the MACC Fund — and on June 7, we'll gather at Trek's global headquarters once again to ride, party, and support the cause.
Every year, Christian and the crew at Trek Lawrence invite a select group of awesome customers on a trip to this incredible event for an unforgettable weekend!
Here's the trip agenda:
Friday, June 6 - Enjoy an exclusive tour of Trek Headquarters! Indulge in a complimentary lunch at Trek's Lodge, explore Waterloo on a casual group ride, and visit the Trek Madison East shop for any last-minute snacks or gear you might need for the big ride.
Saturday, June 7 - Cycle for a great cause in the Trek 100! With four party-packed road routes to choose from and a mountain bike option on Trek’s private trails, there's a distance option for everyone and tons of fun rest stops to refuel at throughout the ride. Afterward, enjoy a post-ride party with well-deserved food, beer, and activities.
Sunday, June 8 - Enjoy a 15-mile shake-down cruise with the crew featuring a pitstop at a tasty local dairy and lunch on us. Or, bring your big tires and hit some local mountain bike trails at Blue Mounds, just west of Madison.
Sound like the perfect cycling getaway to you? Be sure to sign up for Team Trek Lawrence on the Trek 100 registration page. And don't worry, we'll send out a notification to remind you.
PLEASE NOTE: You’ll be responsible for booking your own transportation to Waterloo, WI, as well as your lodging. We recommend booking under the hotel block listed below:
Hilton Madison Monona Terrace
Hotel block: Trek 100 Charity Ride
9 East Wilson St.
Madison WI 53703
+1 (608) 255-5100
Guests can also call Hilton reservations at 800-445-8667 or call the hotel directly at 608-255-5100 and reference the group code: 90Z.
Got questions? Drop an email to Christian Beer at christian_beer@trekbikes.com.
How to get there?
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