TALES: The African Lifestyle Experience
Fri, Jul 25, 2025 10:00 AM - 20:00 PM
Overview
About this Event
TALES (The African Lifestyle Experience) is back in 2025: bigger, bolder, and with the powerful theme: Reimagine, Rediscover, Re-source.
After a successful 2024 edition that showcased 40 trailblazing brands, TALES 2025 returns with over 70+ African creative brands from across the continent and the diaspora. This isn’t just an event - it’s a cultural renaissance, a celebration of ingenuity, identity, and the future of African creativity.
What to Expect:
- 70+ Curated African Brands
From fashion to food, art to beauty, explore authentic, handcrafted, and luxury African lifestyle products under one roof. Whether you're shopping for yourself or finding unique gifts, there's nothing quite like what you'll discover at TALES.
- Fireside Chats
Powerful conversations with industry pioneers, creatives, and culture-shapers. These intimate sessions go beyond the surface, spotlighting the stories, struggles, and triumphs that shape Africa’s creative industries.
- The Return of Kidpreneur & The Veteran
A touching showcase celebrating creativity across generations, from rising young stars to legendary icons who’ve paved the way.
- Global Collaborations & Industry Connections
TALES 2025 is connecting the dots between culture and commerce through cross-marketing with global partners like 478 Studios, Digital Marketing Skill Institute, Emolyne Cosmetics, News Central TV, FashionEVO and more.
“TALES is about rediscovering the soul of African craftsmanship and re-sourcing the creativity that fuels our global impact. It’s an experience that brings the world to Africa and takes Africa to the world.” — Bukky Asehinde, Founder of Bellafricana
Whether you're a conscious consumer, culture enthusiast, creative entrepreneur, or global tastemaker, TALES is your gateway to the pulse of African creativity.
🎉 Come shop. Come connect. Come experience. Come be inspired.
🎟️ Mark your calendar, it's FREE to attend: July 25 – August 3, 2025
📍 Luxury Promise, 28 Cavendish Square (Off Oxford Street), London, UK. W1G 0DB
Learn more at https://tales.bellafricana.co.uk/
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